set List-Unsubscribe headers

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enriluis
Posts: 11
Joined: 02 Dec 2016 18:45

set List-Unsubscribe headers

Post by enriluis » 02 Sep 2019 19:52

Some ca help to set List-Unsubscribe header on outgoing messages??

JohnJoint
Posts: 1
Joined: 03 Oct 2019 09:04

Re: set List-Unsubscribe headers

Post by JohnJoint » 03 Oct 2019 09:13

OS Mail includes a more prominent unsubscribe banner at the very top of an email.

Native unsubscribe link in iOS Mail email client


LIST-UNSUBSCRIBE MAKES UNSUBSCRIBING EASY—AND THAT’S A GOOD THING
At first sight, list-unsubscribe might look like a negative for email marketers. The unsubscribe option is one of the first pieces of content subscribers will see when opening your message, and with the banner in iOS Mail, for example, it also moves the content of your email further down the screen. Less space for your content and higher chances of subscribers unsubscribing—doesn’t that sound like an email marketer’s worst nightmare?

Not quite. Yes, list-unsubscribe makes it easier for your subscribers to get off your mailing list, and it always hurts to see subscribers go. In the long-term, however, this will help keep your email program healthy:

A prominent unsubscribe option makes it easy to keep your list clean.
Nobody likes to see their subscribers leave, but some people may lose interest in your messages over time—and that’s okay. List-unsubscribe helps to make sure you’re only sending emails to people who really want to hear from you.
List-unsubscribe can help reduce spam complaints.
Too often, when subscribers can’t find the unsubscribe link, they will click the spam reporting button instead to get rid of email they don’t want to receive anymore. Our research shows that 50% of consumers have marked email as spam because they couldn’t easily figure out how to unsubscribe, which hurts your deliverability. The unsubscribe banner makes unsubscribing a more obvious option, and can thus help prevent people from hitting the dreaded “mark as spam”.
WHEN DO INBOX PROVIDERS DISPLAY LIST-UNSUBSCRIBE?
List-unsubscribe links don’t automatically display on each promotional email. An email client can only provide a native list-unsubscribe option if it finds list-unsubscribe instructions in the email’s header. There are two types of instructions a sender can provide to an inbox provider to power list-unsubscribe: a mailto link or an unsubscribe URL. This email header, for example, contains both:

Bildschirmfoto_2017-10-08_um_19.22.43


A mailto unsubscribe
When a recipient triggers the list-unsubscribe in a client that supports unsubscribes via the mailto link, this automatically generates an email notifying the sender that an email address has unsubscribed. The unsubscribe header is set up with the email address that will receive the unsubscribe requests.
An unsubscribe URL
A link that will take the subscriber to a landing page to process the unsubscribe request. In most cases, that’s a subscription center or another type of landing page that asks the user to confirm the unsubscribe. Brands might also chose to offer a one-click list-unsubscribe that doesn’t require additional confirmation on a landing page, in accordance with RFC 8058.
NOT ALL EMAIL CLIENTS SUPPORT LIST-UNSUBSCRIBE
Support for list-unsubscribe varies across email clients. While some email clients honor mailto or URL-based list-unsubscribe headers (or both), others don’t support list-unsubscribe at all.

The following email clients support list-unsubscribe:

Mailto

URL

1-Click
(RFC 8058)

iOS Mail

yes no no
Gmail

yes yes yes
Outlook.com

yes no no
Yahoo! Mail

yes no no


While the list looks short, it covers some of the most popular email clients. About 80% of all emails are opened in one of these email clients, according to Litmus’ Email Client Market Share. Potentially, the majority of consumers could benefit from being painlessly unsubscribed using the list-unsubscribe functionality—if the email senders have set it up.

HOW DO I KNOW IF LIST-UNSUBSCRIBE IS SET UP FOR MY CAMPAIGNS?
If you’re looking to find out whether a brand’s email has list-unsubscribe set up, you’ll have to take a look at the email’s header. Accessing your email’s header information works a little differently for every inbox provider. In Gmail, for example, you can view your email’s header via the dropdown menu on the right of the sender details.Screen Recording 2017-10-08 at 09.38 PM-22 (verschoben) 1

Once you’re viewing the email header, search for the “list-unsubscribe” section and check if you can find a mailto link, a unsubscribe URL, or both.

If you don’t feel like searching through email headers, Litmus Spam Testing can help you check your email’s list-unsubscribe setup with just one click. It tells you whether a list-unsubscribe header is set up for your email, shows if you’re set up to support both the mailto and the URL version of list-unsubscribe, and flags any issues it spots in your list-unsubscribe header.


DOES YOUR EMAIL CONTAIN A LIST-UNSUBSCRIBE HEADER?
Litmus Spam Testing checks whether your email is set up to support list unsubscribe—and provides you with actionable advice in case it’s not.

LEARN MORE →



HOW DO I SET UP LIST-UNSUBSCRIBE?
Adding unsubscribe information to your emails’ headers happens through your email service provider (ESP). If you’re seeing issues with your list-unsubscribe header or would like to add it to your emails in the first place, check out your ESP’s documentation or reach out to their support team for help. Some ESPs add list-unsubscribe automatically to all emails sent through their services, while for others, list-unsubscribe must be enabled manually or can be switched on and off for specific campaigns.

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